Category Archives: video

The Rarified Art of the Individual

Here’s the kick: those people who stole your money? Under cover of the culture of illusion, and through the products they sold you that delayed your own self-creation, they stole your lives.

-First in a series-

With the deflation of the consumer culture that is happening all over the world today, Americans have a chance at adapting for the resulting environment.

Americans (and certainly other cultures, but certainly Americans) have for years accepted the practice of delaying the construction of a self, by spending their money—and lives—purchasing distractions. Art has been capitalized and made into objects for purchase, created by a small and distinguished tribe of specialists.

With the loss of purchasing power—so people have less ability to purchase distractions—preceded by a surge in the availability of low-cost media production tools (video and audio production, post-production and that folk-art distribution system the web) we have a corresponding surge in art making (with a lower-case “a”).

Younger generations who have grown up with computers create media easily, without a clumsy “always learn before you do” approach that was so helpful to the mechanical universe. Those at ease with computers jump right in and probe, trying one thing, learning its effect, and then trying another, burrowing into the web to find what it has to offer, or the software to find what they can produce. Alan Kay has rightly despaired of the loss of pre-planning, of an architectural approach to problem solving, in this dive-right-in approach. But the computer environment is one that rewards digital spelunking.

Instead of simply watching television for hours at a time like their parents and grandparents, a larger group is able to make their own and share it in online society. The online sites for displaying one’s own videos, or the thousands of sites for distributing one’s own musical tracks—these are the real killers of the music companies and movie theaters. That which had been the creative domain of Artists now have the floodgates open and the artists pouring their creations into them.

It is important to note that once someone has a minimal set of equipment and software, one can create for only the cost of one’s time. While every audio and video professional will argue that the quality that consumer and prosumer products can’t match that of the truly professional (and hugely expensive) equipment and software, it is absolutely the case that with today’s prosumer equipment one can produce media of higher resolution and lower noise levels than could be professionally delivered in the 1960s. Compare a HD video on Vimeo.com with a playback of Bonanza on any CRT.

What is more important than the resolution of the new technology is the ability to produce in media iteratively. As a film student in the mid 1970s with a disabled father and a mother who was an art teacher in a public school, I didn’t have money for multiple answer prints. Filmmaking was a process of trying something, then trying something ELSE. Even editing in video, which could be done for free where I was studying, was a long and painful process involving grease pencils, two reel-to-reel decks and multiple reels of video tape that had to be wound and rewound to start points for each edit. I worked in film and video with every moment of my free time (and still do), but today the ability to revise as one goes is incredibly supportive of quick learning and quality improvement, especially when combined with a distribution and social review system that allows the creator to obtain informal and instant feedback on work in progress. And all work is work in progress.

What happened, though, was the domination of the culture of the specialist, the pouring of money into huge Hollywood projects where, by concentrating the work of hundreds of people into the production of stories of individuals, we have a slight-of-hand that further supports the unobtainable hero. Hundreds of minds and specialists are not one mind, and we addict society to watching the magical existence of screen stars to appear to make their own decisions, and overcome their own problems.

It’s not that I don’t like Benjamin Button or even Hollywood films in general. But the illusion that it has always used as its attraction has created the illusory economy and culture that is now, for a moment, shown its real structure. Here’s the kick: those people who stole your money? Under cover of the culture of illusion, and through the products they sold you that delayed your own self-creation, they stole your lives.

The aging generations who now have time but no money will logically experience mostly their loss. But a child who doesn’t have paints will scribble in the dirt. And before aboriginals were taught to paint on canvas, they painted on sand.

The desperate need this culture has, as we head into this darkest of times, is for art (small “a”) education.